Your business has different focuses and different energies throughout the year. Sara explains the different 'season' of business, and just like the seasons through our year, your business will have different focuses and energies. By understanding this, it can help you move through the more difficult, more 'pushed' times and look forward to the fun and creativity again.
By not understanding these, it can leave you feeling drained, resenting your business and at many times wondering 'is this worth it'.
Season of the year come and go, and so do many of the emotions with your business.